Online Ad Networks
Online Ad Networks Using Online Ad Networks is a good way to get your ad in front of thousands of people across hundreds of websites. Your ads may appear on sites like Access Hollywood, Break.com, Autoblog, Realtor.com, Web MD, HGTV and hundreds of other sites included in networks.
Display ads are typically standard IAB sized banner ads. We typically recommend the LREC format with is the Large Rectangle (300x250 pixels) if available.
Online Ad Networks will also allow targeting by things like geography, vertical (type of sites), demographics, ie age, gender etc.
Some Online Ad Networks also offer retargeting. Retargeting helps companies advertise to people who visit a website but leave without converting. This is done by displaying ads to the prospect as they surf the ad networks partner sites. If someone visits your site, but doesn't convert - for example filling out a form, your ad is displayed to them more frequently as they continue to surf the internet. The goal is to get them back to your site and convert them to a sale.
There are several ad networks to choose from and prices can vary anywhere from $1000 a month and upwards. Many ad networks will require a minimum spend of $5,000.
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