Pay Per Click (PPC) Advertising / SEM

Search Engine Marketing (SEM) has become extremely popular over the last five years. Pay Per Click (PPC) provides a quick way to generate traffic from search engines like Google, Yahoo and LIVE. Many companies, large and small, spend anywhere for $30 to more than $50,000 a month on PPC campaigns. The reason? It works.

Google Adwords is the most popular choice for a PPC campaign. The reason is simple. Google Adwords has more places to put search results than any other company. With 65% of searches happening on Google, it is the best place to start your PPC campaign. Depending on the success of your campaign, you might also want to try Yahoo, Live or Ask.com to run similar campaigns.

As the name suggests, with Pay Per Click advertising you only pay when someone actually clicks on your link. Sound simple? It isn’t. There are several tricks that professionals use to get your ads to show up higher and cost less at the same time. Important things in a PPC campaign are quality scores and landing pages. With a poor quality score, it is very hard to get your campaign to perform at an optimal level. We make sure you are set-up for success in this extremely competitive marketplace. It is far better to start a campaign off the right way than try and salvage one that has poor quality scores and click-through rates.

One thing to keep in mind is that while PPC is an excellent way to boost your traffic in the short term, a solid Search Engine Marketing program will benefit your business in the long term. Many companies use PPC and SEO in conjunction with each other for the best results.

PPC management service

We are a full PPC management service. What that means is that we manage your entire PPC campaigns including coming up with keywords, keyword bidding, creation of landing pages, ad copy and dollar management. We will work within your budget to maximize your clicks. We monitor your quality scores to make sure you are paying what you should be paying and getting the results you are looking for.

Pro’s and Con’s of PPC Advertising

What is good about PPC?

• It is a fast way to get traffic to your website
• It is a reliable way to show up in search engines. Organic SEO has no effect on a PPC campaign. Your site can be on page 10 in Google, but your ads will still be on page one.
• Some people prefer to click on paid links vs the natural/organic results. If you are searching for something specific and the paid ad is exactly what you are looking for, people will click on it.

What’s bad about PPC?

• You have to pay for your clicks. It can get expensive if you are not careful. We manage your account to make sure you are staying within your budget.
• It get’s pricier. There is a lot of competition for keywords. What might cost $1 one day could be $2, $3 or even $5 per click in a very short time! We manage your campaign to make sure you are paying the lowest price per click while maintain great results.
• It is not organic – some people prefer to click on non-paid search.

Should I use PPC/SEM?

We recommend using PPC as a way to jump start traffic to your website. Depending on your results, you might want to make it a permanent part of your marketing plans.

Where are we located?

We are a Jacksonville SEM company. We are based in the Historic Riverside Area of Jacksonville. We are one of the few companies that performs Google Adwords campaigns are extremely reasonable rates.

Let’s get Started!

We look forward to the chance at increasing your business with a solid PPC campaign. Call us today at 1-866-997-0590 or click here to contact us.